MOLLY REDENBAUGH
Molly Redenbaugh helps organizations put AI, data, and process improvement to work – practically, not theoretically. As founder of Beacon Group CX, she partners with businesses and nonprofits to build strategies around tools like Anthropic’s Claude, ChatGPT, and Salesforce Agentforce, paired with the process discipline to make sure the technology actually sticks.
Her consulting background runs deep: as Senior VP of Experience at Bridgenext (formerly Wave6), Molly led client experience teams and later served as Senior VP of Salesforce Solutions, guiding organizations through Salesforce-powered digital transformation, with over 15-year experience helping customers define and enable processes in Salesforce across Sales Cloud, Service Cloud, Experience Cloud and Marketing Cloud.
Earlier in her career, she led the global CX team for Danfoss Power Solutions as the company’s first Digital Customer Experience Manager, overseeing a team around the world. Molly was a driving force in the company’s Salesforce implementation – including Sales Cloud, Service Cloud, Experience Cloud, and CRM Analytics – as well as passionately driving the importance of customer experience throughout the organization.
Molly believes that when an organization designs its processes around the customer — and equips its people with the right tools to execute — the results follow. She brings a practitioner’s eye to strategy: not just what’s possible, but what’s practical for a team to adopt and sustain.
Accredited Customer Experience Champion, Certified Process Professional Coach, MBA
Molly Redenbaugh
